Buy a domain name that’s keyword-laden
Search engines pick out customers' search queries based on a website's domain name. Simply put, when a customer searches for a product or service online, the keyword phrases they use will direct search engine crawlers and spiders to domain names with those keyword phrases. If your domain name contains those keyword phrases, there is a great possibility that your website will be among those picked up by those search engine crawlers and spiders and availed to the customer. This is why when you decide to buy a domain name; ensure it's as keyword rich as possible to be able to come up quickly in search results.
Make your domain name short during domain name registration
Another important step when buying a domain name is to make it short. It’s a no-brainer that short names are easy to remember. When a customer wants to come back to your website to purchase something, they will not struggle to recall your website name when it’s long. A short domain name means that the possibility of misspelling your domain when typing in on their browser is nil.
Long domain names are not necessarily bad. While they have a low recall value, they provide for the incorporation of more keywords. In short, they are better regarding search engines placing than short domains. However, if you're left to choose between short domain names and long domain names, it's advantageous to go for short domains.
Domains and the Domain Name System!
During domain name registration, ensure the domain reflects your brand
This is an essential aspect when choosing a domain name for your business website. It will defeat the purpose to choose a domain name example www.apparel.com when your business deals in health. A customer searching for health related products cannot click on an apparel domain name. Also, when a customer searches for products and services related to health, only domain names with health as a keyword will come up on their search pile. So endeavor to choose a domain name that reflects your brand.
Choose .com extension over other domain extensions when looking to buy a domain name
The debate is still raging whether merchants should choose the .com extension over other extensions like .net, .org, or .info. Also, people are torn between top level domain name extensions such as .com, .net, and .org and country-specific domain extensions such as .london, .houston and .newyork. The answer may not be straight forward, but one thing is for sure, the .com, .net and .org extensions are still the most popular. So, when registering your domain name, give priority to the .com extension. It tends to have a higher recall value than others and is beneficial when running a profit-oriented business website. If you can’t find the .com you want, use the plural version of the domain name.
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